Lead Capture
Meta campaigns and lead forms are built around the exact service, area, and project types you want more of.
Book Strategy Call We Fill Your Calendar With Qualified Home Improvement Appointments
HomeScale runs your Meta advertising, contacts every new lead through our in-house sales team, qualifies the opportunity, and books suitable homeowners directly into your calendar.
Trusted by +100 Companies
The HomeScale Guarantee30 Qualified Appointments in 90 Days, or You Don't Pay Us.
Stop Paying for Leads Without the System Behind Them
HomeScale is not just advertising. It is the operating layer that captures enquiries, contacts homeowners, qualifies the project, books the appointment, and shows you what happened.
Calendar Booking
Suitable homeowners are booked directly into your calendar with notes, criteria, and appointment details attached.
Qualification
Every appointment is checked against your location, service, budget, timeframe, and sales-readiness criteria.
Fast Contact and Follow-Up
New enquiries are contacted quickly. If they do not answer, the team keeps working the lead instead of letting it go cold.
Visibility
You can see lead status, qualification notes, booked appointments, call outcomes, and campaign progress in one place.
For UK Home Improvement Companies
Built for Companies That Need More Qualified Appointments
HomeScale is for businesses selling higher-value residential work. We generate enquiries, contact them quickly, qualify the project, and book suitable homeowners into your calendar.
Garden RoomsWindows and DoorsRoofingKitchensBathroomsFlooringSolarDrivewaysLandscapingExtensionsLoft ConversionsHeating and Air Conditioning
Process
One System. Five Clear Stages.
A simple process to turn new homeowner enquiries into qualified appointments booked directly into your calendar.
We Build Your Campaign
We research your service, location, ideal customer, pricing, previous projects, and sales process before building adverts, copy, lead forms, tracking, and the qualification journey.
We Generate Local Enquiries
Campaigns are shown to homeowners inside your selected service areas, with each enquiry captured in a way our sales team can act on quickly.
Our Team Contacts Every Lead
New enquiries are contacted quickly. If they do not answer, we keep following up through calls, text messages, and agreed channels.
We Qualify The Opportunity
We confirm location, project type, service fit, timeframe, budget, homeownership, decision-maker availability, and readiness to receive a quotation.
We Book The Appointment
Suitable homeowners are added directly to your calendar with appointment details, qualification notes, and relevant conversation history.
Built Around Speed, Follow-Up and Accountability
The Numbers Behind the HomeScale System
Under 5 Minutes
Target response time for new enquiries during active calling hours.
Contact Attempts
A structured contact sequence across calls and messages where required.
Appointments
The minimum monthly qualified appointment level covered by the 90-day guarantee.
Visibility
Appointment details, lead status, qualification notes, and available call recordings.
Calendar
Qualified appointments are added directly to the calendar your sales team already uses.
Outcome
More conversations with suitable homeowners who are considering your service.
Example Campaign Results
What a Proper Appointment System Can Produce
Garden Room Installer
South East England | 30 days
A faster follow-up system turned local enquiries into a steadier survey calendar.
21qualified appointments
£96kquoted work
4confirmed projects
Artificial Grass Company
North West England | 45 days
Better qualification reduced wasted travel and kept the team focused on viable projects.
28qualified appointments
£78.5kquoted work
7confirmed installs
Window and Door Installer
Midlands | 60 days
Booked appointments arrived directly in the calendar with context and clear notes.
34appointments booked
£184kquoted work
9confirmed installs
How Many More Projects Could You Complete With 10 Additional Qualified Appointments Every Month?
Book a call and we will review your service, location, capacity, average project value, current marketing, and potential campaign economics.
Book My Free Strategy CallWhat Our Clients Say
Real feedback from UK home improvement companies using HomeScale to turn homeowner enquiries into qualified booked appointments.
“We had tried Meta ads before and ended up with a list of leads nobody had time to call. HomeScale handled the calling, qualification, and booking.”
Daniel MercerDirector
“Their appointment setters understand how to speak with homeowners. They ask about the project, timing, location, and expectations before putting anything into our diary.”
James WhitfieldManaging Director
“The performance-based structure made much more sense. We now have proper visibility from the first enquiry through to the booked appointment.”
Lewis CarterFounder
“The system took a lot of pressure away from our office team. They could focus on existing customers and installations.”
Steven BennettOperations Manager
“The quality improved once HomeScale started asking the right questions before booking. We attend fewer pointless surveys.”
Michael EvansDirector
“It feels less like working with a marketing agency and more like adding an appointment-setting department to the business.”
Richard HallOwner
“Every appointment arrives with context, notes, and a clear reason the homeowner is worth our time. That has changed how our sales team plans the week.”
Adam FosterCommercial Lead
“We used to lose good enquiries because nobody could follow up quickly enough. HomeScale made the whole process feel controlled and accountable.”
Tom BradleyFounder
Frequently asked questions
The criteria are agreed before your campaign launches. A qualified appointment will normally involve a homeowner inside your selected coverage area who requires an eligible service, meets the agreed project criteria, and has confirmed a suitable date and time to speak with or meet your team.
HomeScale guarantees that your campaign will reach at least 10 qualified appointments per month within the first 90 days. The guarantee requires your company to maintain the agreed advertising budget, provide reasonable access, remain available for appointments, and follow the agreed sales process.
No. Lead generation is only one part of the service. We also contact the leads, follow up with them, qualify their projects, and book suitable appointments directly into your calendar.
No. Most of our fee is tied to the delivery of qualified appointments rather than raw leads. The exact structure depends on your service, location, average project value, and sales process.
Advertising spend is normally paid directly to Meta through your own advertising account, so you retain control and visibility over campaign spend.
Calls are handled by HomeScale's in-house appointment-setting team using a campaign-specific qualification process based on your service and business requirements.
HomeScale works with UK companies selling higher-value residential improvement services including garden rooms, roofing, windows and doors, kitchens, bathrooms, flooring, artificial grass, landscaping, solar, insulation, extensions, loft conversions, driveways, heating, and air conditioning.
We limit direct competition within the same service and territory. Availability depends on your primary service, postcode coverage, and current HomeScale clients.
No. HomeScale guarantees qualified appointments under the agreed terms, not completed sales. Your sales results depend on pricing, reputation, availability, quotation quality, follow-up, and customer experience.
Most campaigns can be prepared after we receive the required business information, advertising access, creative assets, service details, qualification criteria, and calendar availability.
Book Your Free HomeScale Strategy Call
Choose a suitable time below. During the call, we will review your business, current marketing, sales capacity, service area, and whether the HomeScale appointment system is likely to work for you.
Meet Xavier Rave
Xavier is the founder of HomeScale. He's a Marketing, Sales & AI consultant who has worked with 100+ companies in the UK & EU and built two software start-ups before developing HomeScale's system for UK home improvement businesses. He also grew up around remodelling work, with his father being a home-remodelling contractor around Marbella in La Costa del Sol.
Marketing & AI consultant
Built 2 CRM extension start-ups
Worked with 100+ companies
Built specifically for UK home improvement companies