Privacy Policy

1. Who We Are

HomeScale provides advertising, lead qualification, follow-up, and appointment booking support for UK home improvement businesses. HomeScale is operated by RaveIntelligence LLP, based in Dubai Marina, Dubai, UAE.

2. Information We Collect

We may collect and process the following categories of information:

• Identity details, including your name, role, company, and business details.
• Contact details, including email address, phone number, postal area, and website URL.
• Enquiry details, including your service type, coverage area, capacity, project value, and business goals.
• Appointment details, including call preferences, calendar availability, notes, outcomes, and follow-up status.
• Lead and homeowner information supplied by clients or generated through campaigns, such as project type, location, timeframe, and contact preferences.
• Technical information, including IP address, device type, browser, referring page, pages viewed, and website interaction data.
• Communication records from forms, emails, calls, text messages, CRM notes, and agreed messaging platforms.

3. How We Collect Information

We collect information directly from you when you submit a form, book a call, speak with our team, sign an agreement, or provide onboarding materials. We may also receive information from clients, advertising platforms, CRM systems, analytics tools, calendar tools, call tracking systems, and other service providers used to operate the HomeScale appointment system.

4. How We Use Information

We use personal information to:

• Respond to enquiries and decide whether HomeScale is a suitable fit.
• Schedule, prepare for, and follow up on strategy calls.
• Build, launch, manage, and report on advertising and appointment-setting campaigns.
• Contact, qualify, and book eligible homeowner leads on behalf of clients.
• Maintain CRM records, campaign notes, call outcomes, and client reporting.
• Improve our website, forms, adverts, qualification process, and internal operations.
• Send relevant service updates, operational messages, and, where permitted, marketing communications.
• Protect our business, enforce agreements, prevent misuse, and comply with legal obligations.

5. Legal Bases for Processing

Depending on the context, we process information on the basis of consent, contractual necessity, legitimate interests, legal obligations, or another lawful basis available under applicable data protection law. Our legitimate interests include operating and improving our services, communicating with prospects and clients, managing campaigns, preventing misuse, and keeping business records.

6. Client Campaigns and Homeowner Leads

When we process homeowner lead information for a client campaign, we use that information to contact the homeowner, ask qualification questions, arrange appointments, update campaign records, and report outcomes to the relevant client. Clients remain responsible for ensuring they have the necessary permissions, notices, and lawful basis for any lead information they provide to us.

7. Cookies and Tracking

Our website and campaigns may use cookies, pixels, tags, analytics, and similar technologies to understand website activity, measure advertising performance, improve user experience, and support retargeting or attribution. You can manage cookies through your browser settings, although some features may not work as intended if cookies are disabled.

8. Sharing Information

We may share information with trusted service providers who help us operate our website, advertising, analytics, CRM, communications, calendar booking, call tracking, payment, hosting, document, and reporting systems. We may also share relevant information with clients, professional advisers, regulators, authorities, or third parties where required to operate our services, enforce agreements, protect rights, or comply with law.

9. International Transfers

Because HomeScale works with cloud platforms and service providers, information may be processed in countries outside the UK or EEA, including the UAE and other locations where our providers operate. Where required, we take reasonable steps to use appropriate transfer safeguards and work with providers that maintain suitable data protection commitments.

10. Data Retention

We keep personal information only for as long as reasonably needed for the purposes described in this policy, including service delivery, reporting, legal, accounting, dispute, security, and record-keeping needs. Retention periods vary depending on the type of information, the context in which it was collected, and any legal or contractual requirements.

11. Security

We use reasonable technical and organisational measures designed to protect personal information, including access controls, secure systems, provider due diligence, and internal handling procedures. No online system is completely secure, so we cannot guarantee that unauthorised access will never occur.

12. Your Rights

Depending on applicable law, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal information. You may also have the right to withdraw consent where processing is based on consent. We may need to verify your identity before responding to a request.

13. Marketing Communications

We may send marketing communications to business contacts where permitted by law. You can opt out of marketing messages at any time by using the unsubscribe option where available or contacting us through the details on the HomeScale website.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, systems, legal requirements, or business operations. The latest version will be posted on this page with the updated date shown above.

15. Contact

For privacy questions or requests, contact HomeScale at xavier@homescale.co.uk or 07575 575658.